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2022 Week 35: Beauty Brand and Product Launches

Published September 1, 2022
Published September 1, 2022
Lawless

This week is a funghi-friendly set of launches, with new brand Herbar releasing adaptogenic mushroom-fueled products, as well as mushroom-based skincare offerings from Peace Out and Peach and Lily. Fashion maverick Stella McCartney and celebrity hairstylist Adam Reed have extended their brand offerings to continue their impact on the industry, with Space NK as stockists for both brands. NYX Professional Makeup and HipDot have released pop-culture–inspired collaborative collections, making cosmetics more than just for wearing. Here’s what else happened this week within the beauty industry:RETAILESW Beauty: The vegan and cruelty-free beauty brand has expanded their retail presence, entering into 104 Wegmans doors this month. Since launching in 2019, the brand has retailed at Whole Foods, Crate & Barrel, Anthropologie, and Free People.Hyper Skin: Made its debut in over 250 Sephora stores across the nation this past weekend. The brand’s hero product, Hyper Even Brightening Dark Spot Vitamin C Serum, and its newest addition, Hyper Even Gentle Brightening Gel Cleanser, have both found a spot on Sephora’s “Next Big Thing” display.BRANDS

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